UCF Curriculum

Equity and Capital Markets
- Course Focus: The class examines various equity investments, including market structure, trading, analysis, and valuation.
- Theoretical Foundations: Students study theories of efficient markets and rational investors, providing a strong theoretical background.
- Practical Applications: The course includes practical aspects such as trading strategies and market analysis, helping students apply theoretical knowledge to real-world scenarios1.
- Introduction to Derivatives: Futures and options are introduced, giving students a foundational understanding of these financial instruments.
- Skill Development: The class aims to develop students’ analytical skills and their ability to evaluate and manage equity investments effectively
Honors Public Relations
- Course Focus: The class covers the principles and practices of public relations, including techniques, research tools, publicity, and management.
- Strategic Communication: Students learn how to develop and implement strategic communication plans to effectively manage an organization’s public image and relationships.
- Practical Experience: The course includes hands-on projects and case studies, allowing students to apply theoretical knowledge to real-world scenarios and develop practical skills1.
- Ethics and Professionalism: Emphasis is placed on ethical considerations and professional standards in public relations, preparing students to navigate complex ethical dilemmas in their careers.
- Advanced Research Skills: Students are trained in advanced research methods and tools, enabling them to gather and analyze data to inform public relations strategies and measure their effectiveness.
Honors Strategic Management
- Course Focus: The class centers on the formulation and implementation of business strategies, providing students with a comprehensive understanding of strategic management principles.
- Analytical Tools: Students learn to use various analytical tools and frameworks to assess competitive environments, identify strategic opportunities, and make informed decisions.
- Case Studies: The course includes extensive use of case studies, allowing students to apply theoretical concepts to real-world business scenarios and develop practical problem-solving skills.
- Leadership and Ethics: Emphasis is placed on leadership and ethical considerations in strategic decision-making, preparing students to navigate complex business challenges responsibly.
- Capstone Experience: As a capstone course, it integrates knowledge from previous coursework, encouraging students to synthesize and apply their learning in a strategic context.
Intro to Professional Selling:
- Course Focus: The class introduces students to the fundamental principles and practices of professional selling, emphasizing the importance of building relationships and understanding customer needs.
- Sales Techniques: Students learn various sales techniques, including prospecting, presenting, handling objections, and closing sales, which are essential for successful selling.
- Role-Playing Exercises: The course incorporates extensive role-playing exercises to provide hands-on experience and help students develop practical sales skills in a controlled environment.
- Ethical Considerations: Emphasis is placed on ethical selling practices and maintaining integrity in all sales interactions, preparing students to navigate ethical dilemmas in their careers.
- Communication Skills: The class focuses on enhancing students’ communication skills, both verbal and non-verbal, to effectively engage with clients and build strong professional relationships.
Intermediate Corporate Finance
- Course Focus: The class delves into advanced topics in corporate finance, including capital budgeting, capital structure, and working capital management.
- Financial Analysis: Students learn to perform detailed financial analysis, including ratio analysis and financial statement interpretation, to assess a company’s financial health.
- Valuation Techniques: The course covers various valuation methods, such as discounted cash flow (DCF) analysis and comparable company analysis, to determine the value of firms and projects.
- Risk Management: Emphasis is placed on understanding and managing financial risks, including market risk, credit risk, and operational risk.
- Strategic Decision-Making: The class integrates financial theory with practical decision-making, preparing students to make informed strategic choices in a corporate setting.